Sports Communication on Social Media and Audience Reactions

Name: Sports Communication on Social Media and Audience Reactions
Price: 270 CZK
Availability: InStock
ISBN: 978-80-246-5966-4

Kateřina Turková

Jazyk

angličtina

Rok vydani

2025

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes’ soci ...

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